AI voice agents have crossed the 'sounds human' line. So now what? Build one for the call that's quietly costing you customers — and learn the limits, the legal picture, and the discipline that keeps it useful instead of embarrassing.
AI voice agents can now answer a call in under a second and sound nearly human — and the company that deploys one is legally responsible for every word it says. A chatbot once "sold" a car for a dollar; a tribunal made an airline honor a refund policy its bot invented.
That's the part the demos leave out: these are still hallucination machines on a live phone line, and depending on what the agent says next, that's charming, useful, or a screenshot a journalist is about to publish.
This course is the honest version. Across eight lessons you'll build one real working voice agent on a real phone number — for the call quietly costing you customers every week — and learn the discipline that keeps it useful instead of embarrassing: pick the one right job, design a system prompt that won't drift, wire it to a number with the disclosures that matter, test it against the prompts that have broken famous deployments, and run it on a daily-review habit. You'll also leave with a clear map of the calls voice agents shouldn't take.
Small business owners: losing customers to missed, after-hours, and overflow calls they can't answer in person.
Operators and founders: who want to deploy a voice agent without becoming the next viral cautionary tale.
Phone-driven service businesses: clinics, trades, and bookings-heavy shops that live and die by the inbound call.
8 lessons to get you from zero to confident. Start at your own pace.